HCL & Society

HCL, in association with Hindustan Times & Noida Authority, organized ‘Plant for Life’ from 17th July - 4th September 2015. The aim of this campaign was to make Noida a much greener and therefore, less-polluted city to live in.

The campaign received significant promotion and coverage across various media such as newspaper and radio (featuring sound bites of participating students). On the online medium a dedicated site featuring participating schools and winners was created and buzz was generated across social media platforms.

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26 Schools in Noida
Over 2600 Children participating
Over 2500 Number of green pledges
Over 3000 Trees planted
75 Million Online campaign reach
122 Million Online campaign impressions

HCL along with National Geographic Channel launched the HCL-Nat Geo Instawalks. As part of this contest, participants were asked to shoot how aspects of 'Technology, Health and People' touched their everyday lives. Apart from the online contest, 3 walks comprising of 30 Instagrammers were conducted across Delhi and Gurgaon, giving the participants the opportunity to 'experience' Delhi & Gurgaon like never before! The walk was documented by the individuals on Instagram. The event got an amazing response with 10,000+ registrations. The effort resulted in the capturing of innumerable beautiful shots of the city, all of which can be viewed under the hashtag WeTouchLives on Instagram.

3 Instawalks across Delhi NCR
70+ Instawalkers
6500+ Registrations
1380 Posts on #wetouchlives On Instagram